JJ Watt Partnership
Drove recruitment, activation, and partner management of JJ Watt's successful six year Reebok partnership
Highlights of years one to three, including JJ's partnership announcement and signature shoe launch, are shown below.
Jess Sims Partnership Announcement
Announcing a brand partnership can be a momentous part of an athlete's career. For some, it feels like the recognition of a lifetime of hard work. For others, it signals the start of a fulilling relationship built on shared values.  Whatever the reason, a partnership announcement is personal and means something different to each athlete.  I have many favorites over the past several years, but I chose to spotlight this announcement from new brand partner, Jess Sims.  It wasn't directed or scripted, and she spoke from the heart.  It proved big budget PR stunts aren't always needed, and often fail to nail the most important message - authenticity.